I never pay more than $1.00 for 100% whole wheat bread. I frequently pay a lot less because when I find a good deal, I stock up.
recently learned that when I put a paper towel inside the bread wrapper before freezing it, and leave it in place after thawing, the bread will be as soft and fresh tasting as when it was baked. It works for any kind of bread. You can let the towels dry out and use again, or compost them.