The easiest way to save for your kids’ college: As soon and your child “graduates” from daycare, start putting that same amount of money into a college savings account. By the time your child is ready to go to college, you will have enough saved to allow them to borrow the money from you rather than from a bank.
I did this then made a deal with my kids: Any class they got a B+ or better, was free. Less than a B+, they needed to pay back that portion of the tuition payment. This gave them the incentive to study and get good grades and to feel like they earned their education rather than having it handed to them.